Commercetools is a global leader and a pioneer of Composable Commerce. Known for its MACH (Microservices, API-First, Cloud-native and Headless) Architecture approach to commerce, it offers a comprehensive platform that empowers businesses to deliver seamless customer experiences across multiple channels. They bring to the table a truly composable technology enabling businesses unlimited flexibility and infinite scale at lower costs. Since 2021, after being recognized as a Leader in the Forrester Wave review of B2C Commerce Suites, commercetools has rapidly increased its customer base across geographies in the domains of Retail, Fashion & Lifestyle, Food & Grocery, Telecommunications.
Logixal, a Fortune 500 Trusted Sl, is focused on Digital Commerce. Logixal has been providing 360° Sl services from Inception-to-Realization to Retail, Luxury Goods, Financial Services, Manufacturers, Distributors, Media, Telecom, and subscription-model based businesses. Our commercetools COE is built around certified developers and experienced architects. Our commercetools services include:
Strategic consulting for Customer's Unified Commerce Journey
User Experience Design
Platform Architecture & Design
AI/ML based Customer Experience
commercetools Implementation
commercetools Staff Augmentation (Backend + Frontastic)
As Sls, we invest significantly in developing solutions around commercetools. The direct benefit for our customers is faster time to market. Some of our accelerators are:
B2C Storefront
Logixal's B2C frontend has been developed keeping in mind the needs and traits of typical B2C interactions. Designed to deliver a seamless and engaging user experience, it comes without of the box features like easy navigation, product discovery, search, simplified checkout experience and other storefront features like Wishlist, notifications etc. The B2C storefront comes with native support for:
- SSR, SSG, ISG, CSR for performance
- SEO
- Product recommendations through AI based Experience Engine.
- PWA, Offline experience
- Integration with Google Analytics
- Storybook for building and documenting components
- Business controlled page layouts
- Optimized Web Vitals
B2B Storefront
Logixal's B2B frontend is tailored to the needs of a B2B customer. While it delivers a user experience like that of B2C commerce, it also delivers B2B specific features and functionalities like role-based dashboards, account management, customer specific catalogue, customer specific pricing, quote management, order workflow, event-based notifications etc. The B2C storefront comes with native support for:
- SSR, SSG, ISG, CSR for performance
- SEO
- Product recommendations through AI based Experience Engine.
- PWA, Offline experience
- Integration with Google Analytics
- Storybook for building and documenting components
- Business controlled page layouts
- Optimized Web Vitals
BFF (AWS Lambda & Spring Boot micro-services)
Logixal's commercetools solutions include B2C and B2B Storefronts. optimizing user experiences for online shoppers and facilitating smooth 82B transactions. Their Backend for Frontend (BFF) comes in two flavors - AWS Lambda and SpringBoot microservices - enabling efficient communication between frontend and backend components. ensuring rapid response and scalability. These solutions empower businesses to deliver exceptional customer experiences, streamline processes, and drive growth.
AI/ML Experience Engine (Search, Recommendations and Trends)
Logixal's AI/ML Experience Engine enhances the customer journey with advanced Search, personalized Recommendations, and trend insights. It optimizes search results, boosts sales through tailored product suggestions, and helps businesses adapt to market trends. Integrated into commercetools solutions, it fosters customer loyalty and drives revenue growth.
CommerceTools Integration
- AWS Personalization
- Talon.one
- Cybersource
AWS Personalization
In the current world, it is imperative for all retailers to provide AI/ML powered personalization and recommendations. Logixal’s Personalize Subscription Service leverages Amazon Personalize to help Commercetools customers leverage Amazon's AI/ML powered personalization and recommendation capabilities.
Solution Ecosystem
Solution Architecture
Commercetools Storefront
The Value Advantage
Business Features and Benefits
- Personalize like Amazon
- Supports OOTB Amazon Personalize recommenders
- Customers who viewed X also viewed
- Frequently bought together
- Popular items by purchases
- Popular items by view
- Recommended for you
- Ability to add custom recommenders
- Future-proof, re-usable solution
- Supports capture of clickstream to enhance quality of recommendations
- Supports recommendations across all customer touchpoints including e- mails
- Ability to trigger training from Commercetools Admin
- Flexible client onboarding
Technical Features and Benefits
- Cloud-native solution leveraging AWSservices
- Simple, widget-based plugin to enable recommendations
- Captures Realtime browsing events
- Leverages existing GTM implementation
- Inherent ability to capture real-time events
- Popular items by purchases
- Popular items by view
- Recommended for you
- Data Sync process to push User and Product Catalog data to Amazon Personalize
- First time full data sync
- Subsequent incremental data sync
- Ability to upload historical user interactions
- Multiple deployment options
- Logixal managed
- Client managed
Discover More
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